Industry:
Camping / Outdoor Experience
Result:
- Social Media Management & Advertising
- Name Card Design
Project Goals:
To raise awareness for Zotata’s unique hassle-free camping experience and attract outdoor lovers looking for a convenient, ready-to-enjoy getaway.
Result:
Within a short time, Zotata gained traction online and attracted attention from busy urbanites and beginners who were curious about camping but preferred not to bring their own gear. Engagement on their social media platforms increased steadily, especially around weekends and public holidays.
Our Solution:
Zotata offers a unique concept: mobile, fully set-up camping experiences at scenic locations across Malaysia. No tents to pitch, no gear to bring — customers just arrive and enjoy nature.
1. Social Media Management & Advertising — We helped Zotata showcase the beauty of each camp location with engaging photos and reels, emphasizing the “just show up and camp” concept. Paid ads were used to target outdoor enthusiasts and families looking for unique weekend getaways.
2. Name Card Design — A minimal and nature-inspired design was developed to reflect Zotata’s modern outdoor branding — practical, stylish, and approachable.
