Industry:
F&B / Traditional Noodle Stall（古早味面食）
Services Provided:
- Menu Design
- Poster Design
- Banner Design
Project Goals:
To help this newly opened traditional noodle brand establish a warm and nostalgic visual identity, while promoting its signature dishes and brand story through impactful in-store visuals.
Result:
- A welcoming, brand-consistent dine-in environment that tells a story
- Improved customer understanding of the brand and dish specialties
- Increased attention to featured signature dishes
- A professional look that distinguishes the stall from competitors
Our Solution:
For the launch of Kim Beh Chia, a brand rooted in the flavors of the past, we designed a cohesive set of visual materials that honored tradition while remaining clear and attractive to today’s customers.
Menu Design
We created a simple, clean menu layout that reflects the authenticity of traditional Chinese food stalls — with clear pricing, easy-to-read sections, and food photos that showcase the texture and richness of each dish.
Poster & Banner Design
To build a strong in-store presence, we designed posters and banners that highlight:
- The brand story — emphasizing the “古早味” origins and philosophy
- The signature dishes — with bold headlines and appetite-boosting visuals
- The visual tone — using warm earth tones, classic fonts, and minimal illustrations to evoke a sense of nostalgia
These materials were strategically placed on the walls to educate new customers and increase visibility of their best-selling items.
