Industry:
F&B / Hong Kong–style Street Noodle Restaurant
Services Provided:
- Social Media Management
- Menu Design
Project Goals:
To build a consistent and engaging online presence while improving the in-store ordering experience with a redesigned, visually appealing menu. The brand aimed to strengthen its identity as a nostalgic-yet-modern Hong Kong cart noodle destination.
Result:
- Improved social media engagement rate
- Increased customer awareness of special noodle combinations through visual posts
- Faster ordering process thanks to simplified, visual-driven menu layout
Our Solution:
Social Media Management
We managed the brand’s day-to-day Instagram and Facebook presence — from planning to posting — focusing on:
- Mouth-watering food visuals
- Lighthearted, Cantonese-toned captions
- Timely promotions and festive content
Our visuals and tone were designed to reflect the casual, street-style charm of Hong Kong food culture while ensuring modern content standards (reels, hashtags, carousel posts).
Menu Design
We redesigned the dine-in menu with a bold layout that:
- Clearly showcases the DIY cart noodle step-by-step process
- Uses vibrant food photography to boost appetite appeal
- Organizes toppings, soup bases, and add-ons in a structured, customer-friendly way
- Adds subtle branding touches through fonts and visual cues that match the shop’s street-style decor
