Industry:
Restaurant in Langkawi
Services Provided:
- Social Media Management
- Influencer Marketing
- Menu Design
Project Goals:
To revive post-pandemic sales performance and enhance the restaurant’s online visibility through strategic content marketing and influencer collaboration, while improving the dine-in experience with a more appetizing, visual-driven menu.
Result:
- Sales increased by 2 to 5 times within the first month
- Significant boost in social media engagement and follower growth
- Customers reported ordering more items thanks to the image-led menu design
- Improved brand perception as a must-visit dining spot in Langkawi
Our Solution:
Brand Yes began managing Fish Farm Restaurant’s social media accounts in May 2023, during a period when the restaurant was still experiencing slow business due to the aftermath of the MCO (Movement Control Order).
We launched an integrated marketing strategy that included:
- Influencer Marketing: Partnered with local travel and food influencers to showcase the restaurant’s fresh seafood and unique seaside ambiance.
- Social Media Content Strategy: Created visually appealing, high-engagement posts and reels to build brand presence across Instagram, Facebook & Tiktok.
- Menu Redesign: Revamped the menu layout with high-quality food photography to make dishes look irresistible, leading to more upsells during dine-in.
Menu Design
A vibrant, photo-rich menu layout highlighting the restaurant’s signature seafood dishes — designed to whet the appetite and drive additional orders.
Social Media Grid Preview
A visually cohesive Instagram grid featuring scenic seaside dining, signature dishes, and behind-the-scenes kitchen moments — paired with engaging short-form videos (Reels & TikToks) that highlight food preparation, chef action shots, and the overall dining experience.
These short videos not only boosted reach and shares but also helped build a strong emotional connection with potential diners by capturing the atmosphere and flavors in motion.
