Industry:
Chinese Pancake Stall (煎饼果子摊位)
Services Provided:
- Logo Design
- Menu Design
- Packaging Design
Project Goals:
To create a fun, eye-catching brand identity for a Chinese pancake stall that not only stands out in a crowded food market but also becomes instantly memorable to first-time customers.
Result:
- A highly recognizable logo that draws attention even from afar
- Increased customer interaction with branded packaging (“好多人说我的logo很可爱” – client)
- Faster ordering flow due to visually intuitive menu layout
- Overall more professional and memorable brand image for a small food stall startup
Our Solution:
When the client confidently said, “我就要叫大王！” — we knew this brand needed a strong personality.
So, we brought the name Da Wang (大王) to life through character-driven visual design. The logo features a crowned, chubby, and lovable king character formed by cleverly merging the Chinese characters 「大」 and 「王」. This iconic “Big King” mascot gives the brand a warm and playful face — perfect for attracting street food lovers.
Logo Design
Blending cultural roots with playful character design, we created a logo that’s instantly lovable and unmistakably “Da Wang.”
Menu Design
We designed a clean, photo-driven menu that highlights the crisp textures and fillings of the 煎饼果子. Bright background colors and high-quality food photography help drive appetite and make the ordering process fast and visual.
Packaging Design
Simple, affordable, and functional — we created custom packaging featuring the Da Wang mascot to reinforce brand recognition, even when the food is taken to-go.
