Industry:
Hong Kong Hainanese F&B shop
Services Provided:
- Photoshooting
- Menu Design
- Poster, Voucher, Banner & Print Collateral Design
- Social Media Management
Project Goals:
To build a consistent and lively brand identity across both offline and online channels — from in-store visuals to social media. The client wanted to showcase their unique Hong Kong–Hainan fusion identity while promoting signature dishes and engaging more customers through social platforms.
Result:
- Increased customer engagement across Facebook and Instagram
- Higher dine-in frequency during promotion campaigns
- Enhanced brand image consistency across all physical and digital touchpoints
- Positive customer feedback on branding and menu readability
Our Solution:
We started by conducting a full-day food and interior photoshoot to capture the essence of Che Kee’s vibrant menu and cozy shop ambiance. These images became the foundation for all visual content used in print and digital media.
We designed a comprehensive set of marketing collaterals, including:
- Menu Design: Simple yet bold layout emphasizing signature dishes, styled in a modern Hong Kong street-food aesthetic.
- Posters & Banners: Large-format prints for in-store promotion and seasonal launches.
- Vouchers & Red Packets: Tailored for festive campaigns to drive sales and repeat visits.
For digital channels, we managed Che Kee’s social media presence, ensuring consistency in tone, visuals, and brand messaging — from posts to ad creatives and engagement strategies.
